Company / Organization Name
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Name
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First Name
Last Name
Email
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How would you describe your brand’s personality in three words?
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If your audience could feel one thing after seeing the ad, what would it be?
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What emotions are you hoping to evoke - trust, urgency, excitement, curiosity?
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Are there any moods, colors, or styles you definitely want (or want to avoid)?
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Should the ad feel cinematic, snappy & punchy, warm & nonprofit-focused, or corporate & sleek?
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What’s the core message or promise you want viewers to walk away with?
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Can you share a real story, client result, or testimonial that captures what you do best?
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What "aha" moment do you want to deliver in the first 5 seconds?
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What should the final call to action be? (Donate, visit a site, scan a QR code, etc.)
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Who is this campaign not for?
Are there any cultural cues, references, or language considerations we should respect?
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Are we speaking to people who already know your brand, or are they new to you?
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Have you used video before? What worked or didn’t?
Do you already have any video clips, b-roll, interviews, or photos we could use?
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Is there film to repurpose?
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Would you prefer live-action, animated, or stock-based storytelling?
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Do you need us to handle voiceover, casting, music licensing?
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Are there any commercials or short videos you love and want us to reference?
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It's important to get at least 3 examples.
Is there an ad style you absolutely don’t like?
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Would you like us to create multiple versions (e.g., for different audience segments or platforms)?
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If we had to sum up your campaign in a 6-second punchline, what would it be?
Bonus Question - What’s the biggest misconception people have about your work, and how can we flip it in the ad?
Optional to answer
